Our Story

We are obsessed with profitable scaling and ROAS.

We're a team of data-driven performance marketers who believe that every dollar spent should deliver measurable returns. We rely on unit economics, rigorous testing, and advanced analytics to grow your business.

From Data Analyst to Your Ultimate Growth Engine

Performax1 was born from a simple observation I made during my years in data analytics and media buying: most businesses were burning ad spend by relying on vanity metrics instead of hard data. Having managed millions in profitable ad spend, I knew exactly how transformative a relentless focus on unit economics could be.

I've helped dozens of companies build bulletproof marketing engines that generate qualified leads, lower acquisition costs, and scale revenue profitably. My approach is different because I treat your budget with the exact same analytical rigor I apply to my own campaigns.

9x-11x Focus on ROAS

I believe in building systems where customer lifetime value significantly outperforms customer acquisition cost. That mathematical certainty is what drives true scale.

9+ Years of Digital Experience
10+ Brands Scaled
1B+ Views Generated

Meet the team

Performance marketers who've spent years mastering data, conversion optimization, and profitable scaling.

OK
Founder & Head of Performance

Omar Khaled

Data Analytics, Marketing & Media Buying

A performance marketing expert and data analyst with extensive experience in media buying and digital marketing. Omar specializes in combining deep data analytics with rigorous media buying strategies to systematically scale brands and drive highly profitable revenue.

  • Managed millions in profitable ad spend
  • Expert in Data Analytics and Attribution
  • Mastery of Meta, Google, and TikTok Ads
  • Conversion Rate Optimization & Creative Strategy
  • Scaled multiple brands past 7-figures
  • Relentlessly data-driven media buyer

Key milestones

My personal track record of continuous learning, adaptation, and driving measurable performance.

2017

Social Media & Viral Content

Started the journey in social media, creating content and videos that successfully achieved millions of views across various platforms, mastering the early mechanics of viral engagement.

2022

Tech Foundation & Infrastructure

Dedicated time to working as a Web Developer and in Cloud Computing, building a rock-solid technical background that sets the foundation for advanced tracking and analytics.

2023

Marketing & Data Analytics

Transitioned deeply into digital marketing and worked extensively as a Data Analyst. Mastered data architecture, attribution models, and turning raw data into actionable insights.

2026

Media Buying Mastery

Focused heavily on Media Buying, combining creative strategies with rigorous data analysis to hack platform algorithms and maximize profitability for scaling brands.

June 2026

Performax1 Founded

The ultimate culmination of content, tech, data, and media buying. Launched Performax1 to be the definitive performance engine for businesses worldwide.

Our principles

The data-driven values that guide every campaign we launch.

Data Over Opinions

We don't guess what works; we test it. Every decision we make is backed by hard numbers and rigorous split testing.

Unit Economics First

Scale is impossible if your unit economics are broken. We ensure LTV > CAC before pouring fuel on the fire.

Measurable Results

No fluff, no vanity metrics. We measure success by leads generated, cost per acquisition, and bottom-line revenue growth.

Radical Transparency

You'll always know exactly where your ad spend is going and what it's returning. Clear reporting is standard.

Continuous Optimization

The digital landscape shifts rapidly. We iterate constantly on targeting, creative, and copy to stay ahead of the curve.

Business Growth Partner

We don't just run ads; we help you plug the leaky bucket, optimize your funnel, and grow your overall business.

Platforms We Master

Human Touch

Talk to a Founder, Not a Sales Rep

Omar personally handles all initial conversations. No gatekeepers, no scripts—just genuine discussion about your business needs.

Omar Khaled

FOUNDER & HEAD OF PERFORMANCE

Book a Call with Omar

Ready to scale profitably?

Book a free Strategy Session and let's explore how our data-driven approach can transform your acquisition engine.

Schedule Your Free Call

30 minutes · 100% free · Zero obligation